In recent years, consumers who received Mastercard prepaid gift cards often relied on a website called Mcgift.giftcardmall.com to activate their cards, check balances, and access related account services. That site, a subdomain of GiftCardMall.com, was specifically designed to support Mastercard gift cards issued through the Gift Card Mall network. However, as part of a broader shift in branding and digital service strategy, this dedicated portal has now been transitioned to the more centralized platform Giftcards.com.
Mcgift.giftcardmall.com was historically the go‑to web address printed on the back of many Mastercard gift cards sold through retail partners. Users could visit the site to activate cards, check their balances, and sometimes view basic transaction information. This separate destination made sense at a time when GiftCardMall.com was a major online retailer of various gift cards across different payment networks.
Over time, however, having multiple sites for Visa and Mastercard cards — such as Mygift.giftcardmall.com for Visa and Mcgift for Mastercard — began to create confusion among users. Many consumers struggled to remember which portal to visit or found that older links no longer worked due to internet changes or legacy redirects.
The central driver behind the change was a strategic decision by Blackhawk Network, the parent company that owns both GiftCardMall and Giftcards.com. In early 2024, Blackhawk began consolidating its gift card web properties under the single, more modern and easier‑to‑use domain Giftcards.com.
This move had several clear goals:
Simplify the user experience: Instead of navigating different subdomains for different card types, customers now access all services — from activation to balance checks — through one central location.
Modernize the interface: Giftcards.com offers a more up‑to‑date, mobile‑friendly design with unified navigation and updated features.
Improve support and services: Centralizing services helps streamline customer support channels and maintain consistent security measures across all gift cards.
As part of the consolidation, the legacy GiftCardMall.com homepage now redirects to Giftcards.com. While the old subdomain pages like Mcgift.giftcardmall.com and Mygift.giftcardmall.com were kept online for a transition period, they are increasingly linked back to the primary Giftcards.com infrastructure to reduce confusion.
If you have a Mastercard prepaid gift card with instructions to visit Mcgift.giftcardmall.com, don’t worry — the card itself is still valid and usable just as it always was. The only major change is where you go online to manage it.
Here’s what users should know:
Card Activation & Balance Checks Now at Giftcards.com: Most of the tools previously hosted at Mcgift.giftcardmall.com are now integrated directly into Giftcards.com. Simply visit Giftcards.com and look for options like “Activate Card,” “Check Balance,” or “Manage Card.”
No Need for a New Card: You do not need to request a new Mastercard or re‑register your card just because the website changed. Your card number, expiration date, and CVV remain the same.
All Old Functionality Preserved: Basic features such as balance www.mcgift.giftcardmall.com activate checking, activation, and viewing transaction history remain available — just via the upgraded Giftcards.com portal rather than the old subdomain.
The shift to Giftcards.com brings several advantages beyond mere brand consolidation:
Unified Gift Card Marketplace: In addition to Mastercard and Visa prepaid cards, Giftcards.com provides access to a wide range of retailer‑specific gift cards, digital delivery options, and customization tools.
Improved Navigation and Design: A cleaner, responsive interface helps users find what they need faster — whether they’re checking a balance, gifting a card, or exploring promotions.
Extended Customer Resources: A single help center and support team help resolve issues that might previously have required directing users between separate sites.
For everyday cardholders, the transition from Mcgift.giftcardmall.com to Giftcards.com should be smooth and beneficial. Though it may take a moment to adjust to a new website address, the underlying gift card services are still accessible and secure. With a more unified platform and better tools, managing Mastercard prepaid gift cards is now more efficient than ever — and all thanks to the updated, centralized home at Giftcards.com.
